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KIA Service in Qatar: a uniquely ambitious DEA project

Service KIA in Qatar: un progetto DEA ambizioso come pochi

A set-up designed down to its smallest details, with several obstacles to overcome. DEA has successfully made a workshop for the “Al Attiya Motors” KIA service, the new north star of the Middle-East.

In 2016 the Al Attiya Motors dealer in Doha, Qatar, asked DEA to come up with a sensational project for the part of its business dedicated to the workshop. They wanted a workplace that was completely outside the box, and remarkably large.

Today, Al Attiya Motors is one of the 5 main automobile industries in Qatar: it provides world-class customer service and works with well-known brands of the industry, encompassing cars, trucks, building equipment, lubricants, and tires.

The project: a very large workshop, one of its kind

The client wanted to create a KIA center with no equal in the world when it came to size, solutions and prestige, which is why they wouldn’t - and couldn’t - settle for a standard set-up for their workshop.

The client’s chief demand was that of having the work stations installed right in the center of the workshop, instead of along the walls, in order to exploit as much of the available space as possible and to obtain tens of stations. As a consequence, integrating fluid and power lines would become very problematic, as we couldn’t rely on any walls along which to run oil pipes.

This is how we solved the problem and made a workshop complete with all comforts.

A DEA installation studied down to its smallest details

dea-kia-service-qatar-finishPhoto credits: Al Attiya Motors

The final compositions are unique, studied down to the smallest details and never duplicated elsewhere: a diamond perfectly set.

The absence of support walls was not a problem: DEA designers came up with a solution in which the various working stations are connected by a structure that is apparently simple, but very effective for fluid distribution.

The workshop equipment selected to make up the work stations require no support structure; the stations will always remain firmly anchored to the floor, without any risk of tipping.

Finally, . Dark gray structure and red worktops, colors that are also present in other areas of the Service, are a perfect match for KIA’s brand identity, and provide the different environments with well-defined personalities.

Attention and precision down to the smallest details

Such an ambitious project requires maximum care during installation as well, and not only in the design phase.

DEA technicians have followed the works for a whole month, to make sure every single part was installed perfectly and to guarantee the perfect functioning of all systems.

All ideas are feasible if you have an experienced and highly competent partner at your side.

Make your personalized set-up with DEA

Lino Di Betta
AuthorLino Di Betta

Ispiratore DEA Italian Worklab

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