DEA Tour with Informauto: turn your body shop around!

DEA Tour with Informauto: turn your body shop around!

On 9 May we opened the new DEA headquarters to the public: our dealer, Informauto, has organised an event to showcase to its clients, live, our solutions for workshop equipment and for advanced systems by WORKY.

On 9 May, from 9:00 to 16:00, we welcomed to Reggio Emilia the clients of our partner, Informauto, and guided them in a visit of our new headquarters: they were able to see with their own eyes the premises of the recently inaugurated headquarters, the Sales Academy rooms and all the other places where the ideas that lead to the creation of the exclusive workshop equipment and systems by WORKY were born.

Informauto’s idea is successful: after all, can you think of a better occasion to think about restyling your own body shop?

One-way ticket to: Motor Valley Emiliana

The way a workshop looks is like the voice of a good speaker: immediate attraction. And yet it is left in the background, perhaps because there is no desire for innovation and change, or maybe because it is hard to know where to start.

Informauto has organised the event with the precise goal of stimulating its clients to reconsider their brand image, to understand how the visual identity of workshops and garages plays a crucial role in strengthening the reputation of its brand.

This is why we offered a concrete look on the potentialities of high-range furnishings: not only optimising spaces and improving technicians’ performance and efficiency, but also personalisation and expression of the brand’s guiding values.

Our thanks to Informauto

A new and successful idea: this is why we thank Informauto, our dealer par excellence, and compliment them for their great management of the event.

We hope this DEA Tour has just been the first of a long series of events of this kind. Intelligent events that help garages and body shops to positively revolutionise their own marketing strategies, starting with the looks and functionality of their workplace.

Registration required for participation. Visit the Facebook page of the event at or contact Informauto.

Lino Di Betta
AuthorLino Di Betta

Ispiratore DEA Italian Worklab

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