DEA Italian Worklab at SEMA Show 2019
From 5 to 8 November 2019, the DEA team will be busy in an overseas event of strategic importance: we will be among the exhibiting brands at the SEMA Show in Las Vegas.
Las Vegas, Nevada, has long been one of the birthplaces of innovation for the automotive sector. Here, every year the lights of the Automotive Aftermarket Industry Week light up at the prestigious Las Vegas Convention Center, which hosts the SEMA Show.
SEMA is tradition and innovation at once
SEMA (Specialty Equipment Market Association) is the world’s largest trade show dedicated to products for the automotive sector. SEMA is an event reserved to operators of the sector and has more than 10 different sections, including one dedicated to new exhibitors and another to the year’s new products.
In the latest edition, local and international buyers exceeded 70,000 guests, with 3,000 more representing the most famous international media vehicles. This year, there will be even more brands than last year: 2,400. (Source: SEMA Show Fact Sheet 2019).
The DEA stall will be in the area dedicated to new exhibitors: Stand 45282, SOUTH HALL LOWER.
DEA’s début in the American automobile aftermarket sector
After countless stimuli and requests by potential clients with headquarters in the United States, all of whom were interested in our products and services, we have risen to the occasion and will be introducing ourselves to the American market during the world’s largest trade show dedicated to the automotive aftermarket.
The DEA staff can therefore test the feedback of guests and potential buyers, closely watch the dynamics and trends of the market, and do some networking with brands and with the main local actors: from top managers to garage workers, from marketing directors to garage equipment experts made in USA.
We'll be publishing more on our SEMA Show 2019 attendance in the upcoming weeks: keep up to date!